Field notes on SEO & AI
News, real cases, guides: everything you really need to know about SEO, GEO, and the way AI is changing the field.
In Bing Webmaster Tools, Topics Portfolio sorts by topic the queries where AI cites your site
Topic size, opportunity queries, beta limits: how to read the new tab of Bing's AI Performance report.
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Google serves fake results to rank tracking tools
Blocked rank checks, then swapped results pages: what tool vendors have measured since September, and why to read your rankings in Search Console first.
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With GPT-6, ChatGPT builds its own calculators and simulators
Interactive answers, tools created in the conversation, faster web search: what GPT-6 changes for a small business's tool pages and its site's access to ChatGPT.
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The ChatGPT watermark: what changes for a website's content
What will be marked in the EU, what OpenAI's detector can establish and what Google already asks: why human review remains the answer.
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Google defines main content and counts fake author profiles as deception
Effort, originality, talent, accuracy, fake author profiles: what Google's page updated on October 1 says, and how to honestly sign a small business's pages.
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Google requires human review of all AI-produced content
Facts, figures, title, meta description, structured data, alt text: the five-pass review method for a small business, based on the page Google updated on October 1.
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The September 2026 spam update: why your traffic moves until October 8
Launch on September 24, observed waves, expected end around October 8: what is confirmed, what is observed, and what to do with a traffic curve.
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XML sitemaps in 2026: what Google really says
Small sites, lastmod, “Couldn't fetch” in Search Console, llms.txt: what Martin Splitt and John Mueller said on October 1, cross-checked with Google's documentation.
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Website redesign: change without losing your SEO
Inventory, redirect plan, monitoring after launch: the method, and what really makes a redesigned site drop.
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AI Overviews: what Search Console finally lets you measure
Generative AI report, opt-out control, measuring lost traffic: what Google opened on August 31, 2026, and what it still does not say.
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GEO, or how to get cited by ChatGPT, Gemini and generative AI
SEO vs GEO, RAG, llms.txt, structured data: the method for becoming the source cited by ChatGPT, Gemini and Perplexity.
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The SEO checklist for auditing your site before calling an expert
Technical, content, WordPress: the complete checklist for auditing your website yourself and knowing when to call an expert.
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JSON-LD, Schema.org: the practical guide to winning a rich snippet
JSON-LD, Schema.org, rich snippets, FAQ: the guide to getting rich results on Google and being cited by AI.
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How to build internal linking that really boosts your SEO
Silo, semantic cocoon, anchors, audit: the complete method for organizing your internal links and distributing authority.
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